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Fast National ratings for Friday, May 21, 2010: CBS took yet another Friday night with its "Ghost Whisperer" series finale. After five seasons, the Jennifer Love Hewitt-led series said goodbye to 6.6 million viewers.

"Friday Night Lights" on NBC has maintained its viewership, and ABC's hidden camera show, "Primetime: What Would You Do?" won the coveted 18-49 demo for its hour. CBS drew 6.6 million viewers and a 4.4 rating/8 share in households. NBC's Friday numbers have been steadily improving, up to 5.4 million and a 3.7/7 share. They're followed by ABC (4.4 million, 2.9/6), FOX (3.1 million, 2.0/4) and The CW (1.2 million, 0.8/2). CBS took the adult demo with a 1.5 rating. They're followed by ABC with a 1.4. NBC had a 1.3, FOX had a 1.1, and The CW, 0.4.


Friday hour by hour )
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Somewhere, Joel McHale is working on his nerd-crushing vice grip. And so is William Shatner. CBS has announced its new schedule for the 2010-2011 TV season, and in a move that no one saw coming, will be moving Big Bang Theory to Thursday nights at 8—taking on McHale's Community on NBC. And you'll never guess who's going to try to beat down Dwight Schrute and Michael Scott from The Office:

OK, you probably can because he's already mentioned up there, but a new sitcom starring Shatner called $#*! My Dad Says. (You know, based on that "Twitter" thing all the kiddos are talking about.) It's from Will & Grace producers David Kohan and Max Mutchnick and will air opposite The Office, after Big Bang, on CBS' Thursday nights at 8:30. Other moves: Survivor goes to Wednesdays at 8. CSI: NY moves to Fridays at 9. CSI: Miami is now Sundays at 10.

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CBS is going to have some open slots next season after all. In an year when some insiders speculated that CBS would only lose a couple shows, the network just canceled four dramas (including three veterans) and two comedies.

Crime procedurals "Cold Case," "Ghost Whisperer" and "Numbers" will not be renewed for next season. Jerry Bruckheimer's drama "Miami Medical" is likewise canceled, as is fellow freshman "Accidentally on Purpose," which mainly aired in the network's Monday night comedy block. Veteran Wednesday night comedies "New Adventures of Old Christine" and "Gary Unmarried" are also cancelled.

Several of these titles could have easily returned and, indeed, were expected to return. The harsh verdicts will signal to ad buyers that TV's "most-watched network" is not being complacent and that executives have faith in their new shows, though will doubtless disappoint some fans. Also, the network picked up "Medium" and "Rules of Engagement" for next season, as expected.

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CBS has several strong contenders among its comedy pilots, which may embolden it to drop most, or all, of its existing half-hour shows except for How I Met Your Mother, The Big Bang Theory, and Two and a Half Men (contingent on making a new deal with star Charlie Sheen, which appears likely). That way the network can introduce 3 new comedy series in the fall.

There are some rumblings that another CBS series, drama Ghost Whisperer, might transition to ABC. While it may look like a repeat of the Medium network switch last year (when the CBS Studios-produced drama was picked up by CBS after being canceled by NBC), the case with Ghost Whisperer is not identical. Despite being developed at ABC Studios, which runs lead on the show’s production, Ghost Whisperer is a co-production with CBS Studios, giving CBS and ABC an equal financial interest in continuing the show.

(Ghost Whisperer was sold domestically to a trio of networks -- Syfy, We and Ion -- and does very well internationally.) So the future of Ghost Whisperer comes down to what CBS wants to do with Friday night. Indications are that, despite the ratings meltdown the night has suffered this season on all broadcast networks, CBS intends to keep on scripted programming for at least a portion of the night. Given the fact that no one has been able to launch a successful scripted series on Friday since CSI premiered a decade ago, CBS has the option to stick with Ghost and/or Medium. (Ghost Whisperer has the ratings edge, but Medium is fully owned). Or send a veteran there for retirement, like… the original CSI.


SOURCE
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SCI-FI WIRE'S Description of the Season Five and Six Finales for the Supernatural/Drama's Ghost Whisperer and Medium. Nothing you don't already know if you've read the official descriptions for either series on SpoilerTV or elsewhere for that matter.

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Fast national ratings for Friday, April 9. CBS took Friday, with its spooky lineup getting good numbers and its new drama "Miami Medical" only losing half a million viewers from its premiere last week. NBC and ABC were neck-and-neck for second, with NBC ahead in viewers but ABC ahead in the 18-49 demo.

CBS' win came from an average of 7.02 million viewers and a 4.6 rating/8 share. NBC was a distant second with 4.9 million viewers and a 3.3/6. ABC was nipping on its heels with 4.4 million viewers and a 2.9/5, FOX was in fourth with 3.6 million viewers and 2.3/4 and the CW saw 1.6 million for a 1.1/2.  The adults 18-49 went to CBS with a 1.5, then ABC and FOX tied for second with 1.3, NBC was fourth with 1.2 and the CW was fifth with a 0.6.

Friday hour by hour )
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Fast National ratings for Friday, Jan. 29, 2010:



After last week's "Hope for Haiti Now" telethon, Friday returned to its usual programming, which means CBS claimed victory once again in each hour of primetime even though numbers overall were soft. FOX's "Dollhouse" series made its final goodbyes to even more lackluster ratings, performing worse than The CW's "Smallville" in the same hour.

CBS drew 8.3 million viewers and a 5.2 rating /9 share in households for the night. NBC took second with 6.4 million and a 4.2/7, followed by ABC (5.7 million, 3.8/7), FOX (2.7 million, 1.7/3) and The CW (2.0, 1.3/2). CBS also took the adults 18-49 demo crown with a 1.8 rating. ABC came next with a 1.5, then NBC, 1.4, FOX, 1.1, and The CW, 0.8. and NBC tied for second at 1.5, and FOX scored a 1.0. The CW managed only a 0.5.

Friday hour by hour )
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With TV product placement, carmaker targets key buyers


GMC Terrain


General Motors Co. is targeting women with focused product placements in popular TV shows as the automaker crafts a marketing strategy that shifts away from high-profile, high-cost advertising venues such as next month's Super Bowl.

The campaign seeks to raise consideration of new GMC crossover models among a powerful demographic and position the GMC brand as more than a line of rugged trucks and SUVs to bolster demand and increase market share.

On the CBS show "Ghost Whisperer," lead character Jennifer Love Hewitt got married and had a baby and needed a bigger car, so she switched to a GMC Acadia, a deal worked out between GM's marketing team and the show's writers. And in a recent episode of the CBS show "Medium" titled "New Terrain," actress Patricia Arquette rents a GMC Terrain following a car accident. Only this Terrain lets her character overhear people's conversations broadcast over the vehicle's satellite radio.

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CBS president of entertainment Nina Tassler told reporters on Saturday that both of the network's Friday-night genre shows—Ghost Whisperer and Medium—are in the running for renewal next season, though no decisions have been made.

"Medium is doing fine, and it will absolutely be considered for next year," Tassler said in a press conference in Pasadena, Calif., for the Television Critics Association winter press tour.

CBS picked up Medium after NBC declined to put it on its 2009-'10 schedule. Ghost Whisperer has been a mainstay on CBS and also has a good shot at returning. "Nothing's a lock, but it's absolutely in consideration for next year," Tassler said in a group interview following the press conference.

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Fast National ratings for Friday, Jan. 8, 2010 - Although CBS won the overall ratings Friday, "Dateline: NBC" drew the most viewers, while ABC scored the best among adults 18-49 with the "20/20" program dealing with Katie Piper, a British Model disfigured by a sulfuric acid attack.

CBS led the night's ratings with 9.1 million viewers and a 5.6 rating/9 share in households. The strength of "Dateline: NBC" helped NBC finish second with 7.9 million viewers and a 5.2/9. Following was ABC (5.3 million, 3.5/6), FOX (3.7 million, 2.3/4) and The CW (1.5 million, 0.9/2). CBS stayed in front with the adults 18-49 demo with a 2.1 rating for the evening. NBC was next with a 1.7, closely followed by ABC, 1.6. FOX and The CW finished with a 1.1 and 0.6, respectively.

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Vampires may be getting all the glory these days, but when it comes to day-in, day-out spooky family entertainment, it's hard to beat ghosts.

The popularity of ghost and paranormal stories is nothing new -- from the King's ghost in Shakespeare's "Hamlet" to Charles Dickens' "A Christmas Carol." But it's on the small screen that ghosts are most alive. The first two hours of CBS' Friday night lineup are devoted to "Ghost Whisperer," now in its fifth season, and "Medium," which joined the network after five seasons on NBC. Both dramatic series revolve around women who can see dead people.

Several cable networks have built their lineups around ghost/paranormal reality shows. These series follow investigators going to residential homes, historical locations, abandoned hospitals, prisons and even aircraft carriers that are supposedly haunted.

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Just because two things look the same doesn't mean they are. Case in point, Medium and Ghost Whisperer. While both may deal with supernatural elements and women who can speak with the dead, these shows couldn't be more different. Ghost Whisperer stars the always too-adorable Jennifer Love Hewitt, with a heart so big even the dead can't resist her.

It's sappy, predictable and overwrought with sentimental drama. By episode's end, all is right with the world, this one and the one beyond, and the dead see the light and "cross over." And then there's Medium -- unpredictable, dark and a little disturbing. It's also based on real-life psychic Allison DuBois, played perfectly by Patricia Arquette, who uses her "gift" to help the D.A. solve grisly crimes.

The fact that Medium is based on an actual medium helps the show's credibility, making it believable even to skeptics. For five years, the show aired to solid ratings and a loyal fan base on NBC. But when the peacock network decided to put The Jay Leno Show on five nights a week, suddenly there was no room for Medium. Thankfully, CBS picked up the series and initially paired it with Ghost Whisperer on Friday nights -- the only downside to the move.

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patriciaarquette_medium_290.jpgChristmas specials, "Ugly Betty" and the last of "Dollhouse" couldn't compete Friday with CBS' "Ghost Whisperer", "Medium", and "Numb3rs" one-two-three punch. The Eye's Friday supernatural powerhouse scored it 7.5 million viewers and a 4.8 rating/8 share. The Muppets -- specifically, "A Muppets Christmas" -- and "Dateline" helped NBC sneak past ABC with 5.1 million viewers and a 3.2/6 to the latter's 4.5 million and 3.2/5. FOX burned off the remaining episodes of "Dollhouse," but only snagged 2.05 million viewers and a 1.4/2, while The CW's "Smallville" repeat and holiday special "Grandma Got Run Over by a Reindeer" clinched 2.02 million viewers and a 1.2/2.
CBS handily won the 18-49 demographic for the night, with NBC trailing at 1.3 and ABC barely falling behind the Peacock with 1.2. FOX and The CW tied in the demo with 0.8 each.



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Jennifer-Love-Hewitt-gw01.jpgFast National ratings for Friday, Nov. 20, 2010.

Not everyone was out seeing "Twilight: New Moon" last night. Some folks stayed in for new episodes of "Ghost Whisperer," "Law & Order," "Medium" and "20/20."

CBS won the overall night with 8 million viewers and a 5.1 rating/9 share in households. ABC finished second in viewers, with 6.8 million (4.1 rating/7 share in households) but NBC's 6.6 million viewers had a larger rating and share of households at 4.3/8. FOX remained in fourth place with just under 3.5 million viewers, 2.3 rating/4 share in households. The CW brought up the rear with 1.7 million viewers and a 1.1/2.

The 18-49 demo was a tie between CBS and ABC at 1.9, NBC was third at 1.4, then FOX with 1.0 and finally the CW at 0.7.

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Announced October 30th, 2009, CBS and GMC are holding a contest in which fans of either MEDIUM and/or Ghost Whisperer can win a chance to visit the sets and, I think meet Allison Dubois or the other medium(s) for Ghost Whisperer.

Get in the Spirit of Friday Night: Enter for your chance to win a trip to Los Angeles to visit the sets of Ghost Whisperer and Medium!
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jenniferlovehewitt_ghostwhisperer_04_290.jpgFast National ratings for Friday, Oct. 30, 2009
With the World Series taking a break, CBS and NBC were able to sneak into ratings leads Friday with "Ghost Whisperer" and "Dateline: NBC," respectively.
CBS took the night, as is the custom on Fridays, with an average 7.904 million viewers and a 5.0 rating/9 share in households. NBC eked out a second-place win with 6.7 million viewers and a 4.4/8, while ABC came in third (5.44 million viewers, 3.7 rating/7 share). FOX's "House" repeats snagged an average 3.75 million viewers and a 2.4 rating/4 share, while The CW followed the pack with 1.93 million viewers and a 1.2/2. CBS also took the 18-49 demographic with a 1.9 rating/6 share in households, with ABC and NBC tying at a 1.4 rating/5 share. FOX took third with a 1.2/4, and The CW scored last with an 0.8/3.

Friday hour by hour:

Watch Your Head )
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....

Television genres are like the tide: Some seasons all you see are procedurals, and then serialized shows are the rage, only to find the next year that it’s all about the comedies.

Of course, keeping to that metaphor, there’s been a lot of erosion across the board with generally shrinking audiences wooed away by a plethora of alt-entertainment distractions and rising on-demand viewing. And so the creative brains in Hollywood are always trying to tinker with what works today to discover what’s going to work tomorrow.

In particular is the case of the hybrid procedural. Standalone procedurals still rule the TV world with franchises like “CSI,” “NCIS” and “Law & Order” dominating their time slots, but there’s been plenty of evidence that certain audience factions are fatigued with the tidy storytelling. And that crack has opened the door for hybrid procedurals like “House,” “Bones,” “The Mentalist” and “Lie to Me” which each solve cases per episode but also sneak in plenty of character development to keep audiences engaged.

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Here are a Couple of German ---I think its German the announcer is speaking--- TVSpots Promoting Ghost Whisperer and Medium Together (on a channel that is not CBS :P).




Promo #1 )
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Actresses Patricia Arquette (L) and Jennifer Love Hewitt present the Outstanding Writing for a Miniseries or Movie award onstage during the 61st Primetime Emmy Awards held at the Nokia Theatre on September 20, 2009 in Los Angeles, California. (September 19, 2009 - Photo by Kevin Winter/Getty Images North America)

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The Second CBS Ad, Promoting Ghost Whisperer and MEDIUM together (Contains Footage from Ghost Whisperer's Fifth Season Premiere, but nothing new from Medium's Sixth Season Unfortunately).

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