CBS: NBC's Foil

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NBC will go down in history as a network that underestimated its creative talent and snubbed its viewers. NBC Universal head Jeff Zucker & co. created a cheap variety show in place of the high-quality scripted content that once made the network worth watching past 10 p.m. Now executives are facing one of the most massive trainwrecks in television history.

As in all trainwrecks and good TV drama, most of us can't look away. But maybe NBC and the rest of us should start shifting our gaze towards CBS, the network that still has faith in scripted content, to bring in viewers and deliver results. CBS Entertainment president Nina Tassler recently told the press that the network took in more advertising revenue for its 10 p.m. dramas because NBC went the Jay Leno variety way. "Ten o'clock is a great business for us," she said.

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