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GMC Vehicles woo women in subtle manner
Jan. 19th, 2010 07:50 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
weber_dubois22With TV product placement, carmaker targets key buyers
GMC Terrain
General Motors Co. is targeting women with focused product placements in popular TV shows as the automaker crafts a marketing strategy that shifts away from high-profile, high-cost advertising venues such as next month's Super Bowl.
The campaign seeks to raise consideration of new GMC crossover models among a powerful demographic and position the GMC brand as more than a line of rugged trucks and SUVs to bolster demand and increase market share.
On the CBS show "Ghost Whisperer," lead character Jennifer Love Hewitt got married and had a baby and needed a bigger car, so she switched to a GMC Acadia, a deal worked out between GM's marketing team and the show's writers. And in a recent episode of the CBS show "Medium" titled "New Terrain," actress Patricia Arquette rents a GMC Terrain following a car accident. Only this Terrain lets her character overhear people's conversations broadcast over the vehicle's satellite radio.
( Read More )
GMC Terrain
General Motors Co. is targeting women with focused product placements in popular TV shows as the automaker crafts a marketing strategy that shifts away from high-profile, high-cost advertising venues such as next month's Super Bowl.
The campaign seeks to raise consideration of new GMC crossover models among a powerful demographic and position the GMC brand as more than a line of rugged trucks and SUVs to bolster demand and increase market share.
On the CBS show "Ghost Whisperer," lead character Jennifer Love Hewitt got married and had a baby and needed a bigger car, so she switched to a GMC Acadia, a deal worked out between GM's marketing team and the show's writers. And in a recent episode of the CBS show "Medium" titled "New Terrain," actress Patricia Arquette rents a GMC Terrain following a car accident. Only this Terrain lets her character overhear people's conversations broadcast over the vehicle's satellite radio.
( Read More )
